| About AMSOIL |
| AMSOIL - History |
 AMSOIL INC. was founded by Al Amatuzio (USAF Retired - Lieutenant
Colonel Albert J. Amatuzio) in 1972.
Prior to founding AMSOIL, Amatuzio was a fighter pilot, line maintenance
officer, and squadron commander. Using
synthetic
lubricants in the jet engines he maintained, he was acutely aware
of the significant technical
advantages of using synthetic oil over petroleum-based engine
oil.
The company was initially named "Amzoil", an abbreviation
for; "Amatuzio's
Oil." It was later changed to "AMSOIL".
In February 1994, Lubricants World magazine honored Amatuzio by
inducting him into their "Hall of Fame" as the pioneer
in synthetic motor oil.
In August 2005, AMSOIL and its founder, Al Amatuzio, were featured
on The History Channel's Modern Marvels documentary "Lube
Job" as a visionary and revolutionist in the modern motor
oil market. |
| AMSOIL Technology - A Documented
Leader in Synthetic Oil & Lubricants |
 With an aggressive and
innovative R&D (Research & Development) emphasis, AMSOIL has maintained
a leadership role in the Synthetic Oil and Lubricants Industry.
AMSOIL has a history of direct head's-up laboratory comparisons
using the results to demonstrate and publish product superiority
proof. Southwest
Research Institute is
usually the lab
of choice
using American
Society for Testing and Materials methods, standards, and procedures.
AMSOIL was the:
- First to develop an American Petroleum
Institute-rated 100 percent
synthetic motor oil.
- First to introduce the concept of "extended
drain intervals" with
a recommended 25,000-mile/1-year drain interval.
- First U.S. company to utilize the NOACK volatility test (ASTM D-5800) as
a standard of performance excellence.
- First to produce synthetic motor oils for diesel engines, racing
engines, turbo and marine engines.
- First to introduce synthetic oils that legitimately contribute
to improving fuel efficiency.
- First to manufacture synthetic gear lube for automotive use.
- First to manufacture a 100:1 pre-mix synthetic 2-cycle oil.
- First to manufacture a synthetic automatic transmission fluid for
automotive use.
- First to develop a synthetic 5w-20 weight motor oil.
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| AMSOIL Today |
| Products |
AMSOIL formulates and
produces a large selection of Synthetic oils, greases and lubricants
for all types of engine and gear applications, including those for
specialized
vehicles and severe
operating conditions. In addition, AMSOIL has developed sophisticated
fuel additives and advanced filtration systems. AMSOIL has also teamed
up with a number of leading car care and filtration product manufacturers
expanding their product offering to better encompass total vehicle
maintenance.
AMSOIL's complete line of quality products is recognized
by countless private
motorists,
fleet managers and industrial administrators as the best and most
cost-effective choice for increasing engine performance, reducing
maintenance and prolonging vehicle and equipment life: |
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| Distribution |
 AMSOIL INC. manufactures
its products in Superior, WI and then ships these products to various
regional distribution centers. Once at the product distribution centers,
the products are stored in the warehouse until they are
ordered. Once a product is ordered, the regional distribution center
will pull it from the shelves and ship it via UPS to the customer
on the invoice. Dealers, PCs (Preferred Customers), ROTS (Retail
On The Shelf), and commercial accounts have the option to pick up
their order directly
from the
warehouse,
avoiding freight charges.
AMSOIL Distribution Center List
AMSOIL Distribution Center Map |
| Marketing & Sales |
AMSOIL is a privately
held company that has chosen to distribute their products
via an MLM-based network comprised of Dealers who sell synthetic
oil, lubricants and performance products to wholesale customers (non-dealers
- called
Preferred Customers), retail accounts and commercial accounts.
AMSOIL has maintained this distribution network for a number of reasons based
primarily on it's success at several fronts:
- "Pay per Performance" sales models are more effective. Excess overhead
is eliminated, holding down overall product cost for the consumer.
- The MLM (Multi-Level Marketing) structure encourages a multi-level support
basis for everyone "downline"
including:
- AMSOIL Dealers
- Preferred Customers
- Retail Accounts
- Commercial Accounts
- Catalog Customers
- "Pay per Performance" sales models encourage a strong product knowledge
base and a ready supply of informative materials including leading laboratory
test results.
- "Pay per Performance" sales models are more effective in providing
end user product support, positively affecting AMSOIL
Customer Satisfaction.
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